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Be a safe shopper.

Make sure the website you are buying from is secure. There are several easy ways to check if a website is truly secure.
Look where the address is displayed, you should see https://. The "s" lets you know that the website is secure.
Look for a closed padlock on the address bar or at the bottom of the browser page, if you see it, the website is secure.
Some websites display an authentic and secure logo on the bottom of the page.

Be an educated shopper.

Know what you want to buy.
Know the price you are willing to pay.
Compare prices on the product you are looking for.
Check the taxes and shipping fees.
Check for discounts and coupons.

Be an organized shopper.

Save all confirmation emails.
Print all receipts and confirmations you receive.
You should also save and print all tracking information.
Check the stores return and exchange policies.

Be a prepared shopper.

Holidays are very busy for you and the store you are buying from. Be ready for shipping delays.
Buy your gifts ahead of time that way you won't be frantic as the holiday draws near and you package has not arrived.
Find out if you can ship the item you purchase to a different address.
Check to see if the store has gift wrapping, that is always a plus!

Be a happy shopper.

Shopping is fun so enjoy yourself.
Make a wish list for yourself while you're shopping for others.
Give the list to the ones you love.
When it comes to wish lists, putting stars or smiley's next to your favorites works well.

Be a realistic shopper.

Know how to get in touch with the store should problems arise.
If problems should arise, know who to call if the store won't respond.
A good place to start when you need help is the Better Business Bureau.
If a deal seems too good to be true, it probably is.